TWO DAY ADVANCED PROGRAMME

SUNDAY – 7 MARCH 2010
09.30 Registration & Morning Coffee

10.00 Marketing 
Stay focused: Attracting new consumer markets to your spa
Andrew Gibson – group director of Spa, Mandarin Oriental, Hong Kong
5 Marketing ideas that JUST WORK 
Keryn Hayes – owner Skin Sense Day Spa, Rivonia
Recession proof marketing strategies
Mark Keating – CEO of Sales Guru

 11.00 Staff
Motivation for happy and effective staff 
Ian Fuhr – MD, Sorbet
The evolving self image of a South African therapist
Kurt Peterson – owner Matis Institute Cresta
 
12.00 Lunch and exhibition viewing 

14.00 Men: Are they worth the effort?
How to get them, keep them and make sure they spend.
Dr. Nicholas Thirion – national training manager, Johnson and Johnson Group
How do you sucessfully market and attract men into the salon/spa
Shana Sandri – managing member of M.E.G.
 
15.00  Afternoon tea / coffee

15.30 Effective retailing
Incentive programmes to ensure higher retail sales
Idalette De Villiers - Regional Education Manager, Dermalogica
Five proven methods for guaranteed sales
Adam Horler – MD, Osmosis Ventures, Singapore


16.30 Protect your industry
Employers Associations: benefits of being a member and what’s in it for me
Karen Thomason, chairperson BHSEA
 
16.45 Close
               

MONDAY – 8 MARCH 2010
09:30 Registration and morning Coffee

10.00 Standard operating procedures
What is an S.O.P? How to design and implement it
Marisa Dimitriadis, MD, The Spa Consultants
Monitoring and maintenance of your standards Panel discussion
Does the quality of your service really matter?
Wayne Phillips - Director of Internation Leisure Consultants 

10.50 Hotel spa session: 
Can hotel owners operate good spas? 
Sheila Otieno-Osanya – co-owner, The Spa People
Achieving synergy between hotels and spas
Alison Ng’ethe, operations director, AKA Spa Dynamics (Spa Consulting and Management Company), Kenya
 How do hoteliers run profitable spas?
Andrew Gibson – group director of Spa, Mandarin Oriental, Hong Kong

11.40 Spa Cuisine
Five interesting and delicious menu options for your spa
Luisa Farelo and Kirsty Ratcliffe, Source Management
Balancing dietary best practice with your clients need for indulgence 
ICA Chef School, Stellenbosch, Jeanine Andro

12.30 Lunch and exhibition viewing

14.30 Financial models for the spa industry 
Margin versus mark-up
Stav Dimitriadis, MD, Twincare International
Cash flow plan
Karen Morris, professional accountant, Kevjar Business Solutions
Staff remuneration and commission structures 
Tanya  Lopes - MD, Spa Sense Consultants.

15.30 Spa design 
Layout plans that have worked
Debbie Merdjan, CEO, Camelot Group
Space allocations – perfect room size, ratios of spaces, back-of-house space, storage, etc.
Marisa Dimitriadis – MD, The Spa Consultants
Interesting design ideas from around the world 
Andrew Gibson – group director of Spa, Mandarin Oriental, Hong Kong

16.30 Close